Maximizing ROI in Digital Marketing

The following presentation on Maximizing ROI in Digital Marketing was delivered to the Olympic Peninsula Tourism Commission on October 28, 2016.

29. October 2016 by Keven Elliff
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What You Can Learn from Trump’s Botched Pence Announcement

Politico reporter @ShaneGoldmacher detailed an array of PR and communications failures by the Trump presidential campaign as it announced Indiana Governor Mike Pence as its choice for Vice President. From a product launch perspective, the failures are stunning, and instructive.

15. July 2016 by Keven Elliff
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Jantsch on Why Social Media Isn’t Working

Coming across the transom this morning was a post that I think most, if not all, business owners should read. John Jantsch, the originator of Duct Tape Marketing, wrote a compelling post about the gap that has emerged between how businesses do social media, vs. how individuals consume it. The context for this – as any business owner engaged in social media knows – is that for many, the impact of their work in the social area seems to be less than it was in the glory days 5-6 years ago.

Jantsch argues – and I wholeheartedly agree – that this is a mirage. Yes, there is noise, but having a focused, engaged strategy on social is as powerful now (if not more so) than it ever has been.

He details 5 practices to help guide your efforts; I’ve distilled them here.

  • Get Smaller: focus on adding value and utility to your closest fans.
  • Tell Stories: help people enjoy or understand some aspect of who they are or aspire to be.
  • Show Your Face: visual content is taking precedence.
  • Have Conversations: don’t broadcast; engage.
  • Make Impact: relationships lead to revenue.

Why Social Media Isn’t Working and What to Do About it

08. June 2016 by Keven Elliff
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Friendship in the Era of Trump

23. April 2016 by Keven Elliff
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Overwhelm is a Verb

07. April 2016 by Keven Elliff
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Have you ever wondered what a Twitter conversation looks like from 10,000 feet?

18. March 2016 by Keven Elliff
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The Challenge Engine

17. March 2016 by Keven Elliff
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Google Photos Impresses

22. February 2016 by Keven Elliff
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Tying metrics to business goals allows for meaningful analysis

19. February 2016 by Keven Elliff
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More pressure on organic search results

19. February 2016 by Keven Elliff
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