Learn how to use Custom segments in Google Analytics to improve your analysis techniques:
On June 13, 2017, in Seattle, Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google. Columnist Eric Enge broke down their ‘AMA With Google Search session’ at the SMX Advanced conference.
A lot of good takeways here, but Sullivan asked Illyes:
Question: What are the top things to think about?
Here, Illyes gave a list:
- Mobile — more focus on that.
- Improve user experience (UX).
- Target other countries and make use of targeting. There are a ton of countries without enough content, and there is money to be made in those countries. A good example is Indonesia.
- Focus more on Progressive Web Apps (PWAs).
The following presentation on Maximizing ROI in Digital Marketing was delivered to the Olympic Peninsula Tourism Commission on October 28, 2016.