Why People Follow Brands on Facebook

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Often, when a business throws up a Facebook page, they do so with the “Field of Dreams” model in mind – build it, and they will come. As you can see, the data clearly shows that a purposeful, integrated campaign is the key to building an engaged fanbase.

The article also describes why people leave fan pages – and this information is critical, I believe, if you wish to cultivate a Facebook community for the long haul (and not just the “get to 1000 fans” benchmark that so many seem hellbent on reaching).

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