Why People Follow Brands on Facebook

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Often, when a business throws up a Facebook page, they do so with the “Field of Dreams” model in mind – build it, and they will come. As you can see, the data clearly shows that a purposeful, integrated campaign is the key to building an engaged fanbase.

The article also describes why people leave fan pages – and this information is critical, I believe, if you wish to cultivate a Facebook community for the long haul (and not just the “get to 1000 fans” benchmark that so many seem hellbent on reaching).

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

18. October 2010 by Keven Elliff
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