Bradford Shimp from All Business Answers just posted a terrific article on how podcasting (creating your own internet "radio show") can benefit your business outreach efforts. You should read the whole thing, but the part that resonated the most with me was the following:
"Darren (creator of http://problogger.net) often mentions meeting other people in your niche to grow your influence. For a shy guy like me, that is often easier said than done. I don’t generally just start talking to someone out of the blue. A podcast gives me a reason to reach out to people. My blog focuses on providing advice to small business owners. With a podcast, I have been able to talk to authors, business coaches, and business owners about all sorts of interesting and helpful topics.I am not some famous blogger or personality. That doesn’t matter. People are happy to share their thoughts. In fact, they usually look forward to it. If you start a podcast and seek to interview experts in your area of focus, you will likely find that it is pretty easy to get guests (unless your niche is mimes or monks who have taken a vow of silence). By offering to interview people, you are playing on both their desire to promote their work and their desire to help others. When you have a platform, you don’t need to reach out to the people you respect feeling like you are asking for a handout. You can give them something useful in the form of a nice interview, and benefit yourself as well."
For folks starting niches or businesses from scratch, this "reaching out" is critical. Most new enterprises do NOT have established networks. Most have a lot (frankly) to learn about their area of passion or endeavor. And let's face it, most of us benefit when we widen our circle of knowledge-gathering.Think of podcasting as your own satellite dish – your own channel. It takes a little work to set-up and get a "flow" going. But once you do, podcasting is incredibly powerful. Read Bradford's article. Listen to his podcast. And then ask yourself? Why aren't you podcasting?