When a Blog Isn't a Blog
Today it emerged that LinkedIn had some passwords potentially compromised. They took to their blog to explain what happened and how they planned on responding. They also posted a link to the post on Facebook.
What I found interesting in their case – and notice in other corporate blogs – is that they totally abdicate the use of comments in the blog itself in favor of Facebook.
So really, what they call a blog is actually just a broadcast feed – not a blog at all in the social sense. Google works similarly.
Is that a bad strategy? Not necessarily (Facebook is a much more friction-less comment ecosystem), but I do think it's a lost opportunity for ownership of the discussion. They could (and any blog can) easily integrate Facebook and other services into their existing site.
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About Keven Elliff
Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.