When a Blog Isn't a Blog

Today it emerged that LinkedIn had some passwords potentially compromised. They took to their blog to explain what happened and how they planned on responding. They also posted a link to the post on Facebook.

What I found interesting in their case – and notice in other corporate blogs – is that they totally abdicate the use of comments in the blog itself in favor of Facebook.

http://blog.linkedin.com/2012/06/06/updating-your-password-on-linkedin-and-other-account-security-best-practices/

https://www.facebook.com/LinkedIn

So really, what they call a blog is actually just a broadcast feed – not a blog at all in the social sense. Google works similarly. 

Is that a bad strategy? Not necessarily (Facebook is a much more friction-less comment ecosystem), but I do think it's a lost opportunity for ownership of the discussion. They could (and any blog can) easily integrate Facebook and other services into their existing site.

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