When a Blog Isn't a Blog

Today it emerged that LinkedIn had some passwords potentially compromised. They took to their blog to explain what happened and how they planned on responding. They also posted a link to the post on Facebook.

What I found interesting in their case – and notice in other corporate blogs – is that they totally abdicate the use of comments in the blog itself in favor of Facebook.

http://blog.linkedin.com/2012/06/06/updating-your-password-on-linkedin-and-other-account-security-best-practices/

https://www.facebook.com/LinkedIn

So really, what they call a blog is actually just a broadcast feed – not a blog at all in the social sense. Google works similarly. 

Is that a bad strategy? Not necessarily (Facebook is a much more friction-less comment ecosystem), but I do think it's a lost opportunity for ownership of the discussion. They could (and any blog can) easily integrate Facebook and other services into their existing site.

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About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

06. June 2012 by Keven Elliff
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