Page owners have been complaining that Facebook’s ‘EdgeRank’ algorithm (which is biased towards the individual user) is making it impossible for Pages to communicate with folks who have “liked” their page. Now that Facebook displays reach figures, it is apparent that for many brands, non-sponsored posts often don’t reach more than 50% of fans in their feeds.
Facebook’s response has always been – “if you produce good, engaging content, your fans will see it.”
Fair enough in theory – but in reality, it’s not a great solution.
Today, Facebook announced that they will enable individuals to receive ‘notifications’ for particular Pages.
We are currently rolling out the ability for people to receive notifications from specific pages, friends, or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.
In my opinion, it’s a bad solution – what folks want is information in their feeds not in their notifications. But something is better than nothing.
It is being rolled out incrementally – to learn more, visit allfacebook.com.