Twitter vs. Facebook for Marketing?

“The State of Social Media Marketing,” a new study by, has just been released, and it has some very interesting information for businesses and organizations looking to use Twitter and/or Facebook. Highlights of the report are discussed in a good article on the Social Media Examiner.

Here are some interesting factoids revealed when marketers were asked the following:

  • Monitoring Twitter for PR problems in real time? While only 50.8% actually tried it, 74.8% reported it “worked great” or “worked a little.”
  • Inviting Twitter users with positive brand tweets to do something? 33.2% tried it, 72.1% reported it “worked great” or “worked a little.”
  • Contacting Twitter users tweeting negatively about the brand? 22.4% tried it, 72.3% reported it “worked great” or “worked a little.”
  • Creating an in-person event using only Twitter invites? 13.5% tried it, 71.8% reported it “worked great” or “worked a little.”
  • Using Facebook user data to profile your customers’ demos or interests? 25% tried it, 73.1% reported it “worked great” or “worked a little.”
  • Creating a Facebook application around a brand? 24.6% tried it, 73.3% reported it “worked great” or “worked a little.”

Recommended reading.

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

19. January 2010 by Keven Elliff
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