Now, am I saying “NEVER” place a banner ad? No. But the data presented in this Business Insider article should at least make you test and confirm that the audience you are attempting to reach actually clicks on ads.
About Keven Elliff
Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.