I would like to encourage you to take a moment to read Todd Schnick’s excellent post 9 Step Plan To Use Social Media To Hack Your Cold-Calling Nightmare.
Todd shines a bright light on the fallacy of a 1% sales “success” rate and details an easy-to-understand methodology for using social media to develop relationships with potential customers. He calls them cold-calling hacks – but to me, they represent how sales should be done in 2011.
“I just don’t know why cold calling is necessary. I don’t understand why you would make a phone call to someone you don’t know, who isn’t expecting your call, and expect to advance a sale as a result.
I know it works…if you believe a response rate of one percent “works.””