The Online Generational Divide is Functional

More specifically us generation-Xers (33-44) are still the Kings of online shopping with 80% buying stuff online compared to 71% of generation Y (18-32) and only 38% of teens.

By comparison, as you’d expect digital natives (aged under 30) are more likely to use personal blogs, send instant messages and check out online videos and games.   In other words, the generational divide is a functional versus social one.

This comes to us from a recent Pew Internet & American Life project that looked at generational differences online. (http://bit.ly/765xdr). I think this has important implications for anyone focusing their social media efforts on a narrow demographic slice.

However, if I were to play armchair sociologist for a second, I would also hazard a guess that as people from from their 20s into their 30s and beyond, functional use might increase anyway, as responsibilities increase and freetime decreases (for most of us anyway).

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

22. December 2009 by Keven Elliff
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