Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone

http://marketingland.com/study-75-of-smartphone-owners-claim-they-are-highly-likely-to-delete-emails-if-they-cant-read-them-from-phone-55477

A lot of interesting information in this article:

Email service provider Constant Contact’smobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone.

and…

“The fact of the matter is that consumers are opening emails on their phone first with increasing regularity,” said Constant Contact mobile product manager Jim Garretson, “The great thing about mobile emails is that shorter content and fewer calls to action actually perform better than complicated and dense messaging.”

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