Social Media Is Neither The Problem Nor The Answer

Social media had nothing … let me repeat … SOCIAL MEDIA HAD NOTHING TO DO with Anthony Weiner’s screw up. The blame for Anthony Weiner’s screw up lies in one place and one place only: Anthony Weiner. He could have texted the picture, emailed the picture, blown it up a Kinko’s and mailed it … the medium is not the culprit. The culprit is.

As with marketing, Twitter is not what makes people love your brand. Neither is Facebook or blogs. The messages you send. The value you provide. The connections you facilitate and the relationships you nurture … that’s what makes people love you.

I think Jason Falls develops the key business takeaway from the sad Anthony Weiner affair…

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