Email service providerhas an interesting post detailing their experience using Facebook and Twitter logins on their site. As is usual with Mailchimp, they use data to guide their decisions (although it was a design note from the CEO that started the ball rolling).
In summary – they found that social logins didn’t really do anything for them, and added clutter and potential dependencies. Your mileage may vary (we don’t all have MailChimp’s business model) but the issue of tying access to your OWN service/site to another company’s service is one I tend to encourage folks to avoid.
It’s tempting to outsource security and user management. But the benefits of handling it yourself usually outweigh the convenience of having Facebook or Twitter handle it for you.
MailChimp Email Marketing Blog – Social Login Buttons Aren’t Worth It
There’s a strong case to be made that as Facebook and Twitter have amassed such huge user bases we should take advantage of the fact that so many of their users are already logged in and just one clic…