Saturday’s Facebook Gold Rush

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Beginning Saturday, June 13th at 9pm (Pacific), Facebook will allow users to register usernames and custom URLs. Yes, you will finally be able to register Facebook.com/YourName as your own. Long overdue, in my opinion, this change brings Facebook in line with Twitter and MySpace, both of which offer “vanity” URLs for profiles.

However, there is a catch – if you have a fan page, you’ll need to have 1,000+ fans, and have created it prior to June 2009.  More information on “page” limitations is available on Facebook’s blog.

I don’t particularly like how Facebook is rolling this out, but with over 200 million users, there may simply be no way to make this change smoothly. However, I see a serious internet tumult taking place on Saturday, as everyone rushes into try and secure their name. If one has a common name, look out.

In other words – John Smith’s of the world – set your alarms…

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