Sample Social Media Editorial Calendar Template

This is a sample marketing and social media editorial calendar presented as part of  “Social Media & Content Marketing for Non-Profits” – a talk given on September 27, 2012 for the Jefferson Community Foundation.

Quite a few editorial calendars are visualized in a traditional calendar format. However, I’ve found many organizations work more naturally using lists. This template imagines what a local Habitat for Humanity chapter might need to do during the month it is promoting a “blitz build” type of event.

The concepts displayed in this editorial calendar template are outlined in my overview of Social Media and Content Marketing for Non-Profits – although the application here would apply easily in any business or organizational setting.

SAMPLE EDITORIAL CALENDAR – APRIL

Objective

  • Increase # of Volunteers that Help Build Houses

Strategies

  • Use events to teach volunteers home repair
  • Tell stories of impact
  • Tool belt giveaway
  • Build weekly towards end-of-month “Blitz Build”

Event(s)

  • · Weekly build sessions on Saturday
  • · Blitz Build on final Saturday

WEEK ONE

OFFLINE

  • Monday: Chamber of Commerce Meeting Announcement (Tina)
  • Saturday: Weekly Build Event – TEACHING FOCUS: How to Frame a Window (Ray).
  • Ensure photog onsite for build event. (Tina)

MEDIA

  • Monday: PSA to media (Donna)
  • Wednesday: Interview on KPTZ (Tina)

WEB/BLOG

  • Monday: Blog post introducing series and giveaway (Mark)
  • Wednesday: Blog post detailing impact of new home on family (Mark)

EMAIL

  • Tuesday: Monthly broadcast email focusing on series and giveaway (Mark)

FACEBOOK

  • Monday: Announcement of series + giveaway (Donna)
  • Tuesday: Question – what home repair skills would you like to learn most? (Donna)
  • Wednesday: Build reminder with link to blog post on family impact (Donna)
  • Thursday: Thank you to sponsor for weekly tool belt giveaway (Donna)
  • Friday: Build reminder with a link to a YouTube you found that demonstrates how to frame a window (Donna)

YOUTUBE

  • Friday: Favorite the video you found on window framing (Donna)

INSTRUCTABLES

  • Saturday: Photog + Colin work out a basic ‘how to’ to post on Instructables.com (Photog)

WEEK TWO

OFFLINE

  • Monday: Chamber of Commerce Meeting Announcement (Tina)
  • Saturday: Weekly Build Event—TEACHING FOCUS: Thresholds (Ray). Ensure photog onsite. (Tina)

MEDIA

  • Monday: PSA to media (Donna)

WEB/BLOG

  • Monday: Blog post week 1 recap (with photos) with photo of giveaway winner. (Mark)
  • Tuesday: Blog post with embedded Instructable from week 1 (Mark)
  • Wednesday: Blog post with YouTube interview of family (Photog + Mark)

EMAIL: Nothing this week

FACEBOOK

  • Monday: Week 2 announcement + Week 1 photo album and giveaway winner (Photog + Donna)
  • Tuesday: HOW TO: link to week 1 Instructable (Donna)
  • Wednesday: Build reminder + family impact video(Donna)
  • Thursday: Thanks to tool belt sponsor (photo of week 1 winner) + “What’s your favorite tool and why?” (Donna)
  • Friday: Build reminder with a YouTube link shows grooms and brides falling over thresholds. (Donna)

YOUTUBE

  • Wednesday: Upload family impact video (Photog)

INSTRUCTABLES

  • Monday: Load up week 1 project (Photog + Mark)

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

27. September 2012 by Keven Elliff
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