Read “The Age of Excellence” by Jason Calacanis

There’s no room left in 2012 for average, or even good, products.

Just three or four years ago, making a good product was good enough. In fact, a lot of the business thinking at the time focused on knowing when to stop investing in a product and get it out the door.

“Perfection is the enemy of progress,” I would tell folks. The MVP (minimum viable product) and lean startup movements are great for learning — but there is nothing MVP about an iPad or Ridley Scott film.


When I speak to businesses about marketing and business development, one of the first things I say is “Be Awesome.” Whether you are just starting out, or taking a quantum leap – being the best you can be truly matters.

Entrepreneur and venture capitalist Jason Calacanis has written a much more in-depth and compelling manifesto about excellence that should be required reading for all owners, and entrepreneurs.

Read the whole thing. And save it.

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

26. April 2012 by Keven Elliff
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