Notes from ‘Main Street’ Presentation
The following notes were presented as part of the Port Townsend Main Street’s “Design | Build | Produce” seminar, hosted in June 2010.
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You’ve now got great design kung fu.
You’ve built an integrated web presence/social media hub.
Now it’s time to partner with your customers to produce results.
(All of this, of course, in alignment with your business and marketing plans)
How can you produce results?
- Know your customers
- Orient your business to serve them
- Create value
Segment Your Customers By Needs/Passions:
Prioritize Based On Revenue + Opportunity
Think Of Yourself As A Solutions Provider
Do you collect customer names/contact info? DO IT!
**Notice that I’m not answering the question: “What should I do on Facebook?”
Let your customers answer that for you.
About Keven Elliff
Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.