Make Every New Business Social
A few times a year I get asked to speak on various aspects of social media implementation. It is interesting for me to review past presentations to see how the landscape has changed. This is particularly true when speaking to new businesses. As of February/March 2012, there is such an ambient familiarity with the tool set of social media, that the "intro" sessions I deliver are actually much more interesting than they used to be.
- Make the social approach (listening, learning, engaging) part of your organizational DNA.
- Be relevant.
- Build all marketing and operations around it.
- Develop a routine to manage it.
- Stick with it.
- Always be listening, learning, and experimenting.
About Keven Elliff
Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.