Jantsch on Why Social Media Isn’t Working

Coming across the transom this morning was a post that I think most, if not all, business owners should read. John Jantsch, the originator of Duct Tape Marketing, wrote a compelling post about the gap that has emerged between how businesses do social media, vs. how individuals consume it. The context for this – as any business owner engaged in social media knows – is that for many, the impact of their work in the social area seems to be less than it was in the glory days 5-6 years ago.

Jantsch argues – and I wholeheartedly agree – that this is a mirage. Yes, there is noise, but having a focused, engaged strategy on social is as powerful now (if not more so) than it ever has been.

He details 5 practices to help guide your efforts; I’ve distilled them here.

  • Get Smaller: focus on adding value and utility to your closest fans.
  • Tell Stories: help people enjoy or understand some aspect of who they are or aspire to be.
  • Show Your Face: visual content is taking precedence.
  • Have Conversations: don’t broadcast; engage.
  • Make Impact: relationships lead to revenue.

Why Social Media Isn’t Working and What to Do About it

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

08. June 2016 by Keven Elliff
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