People are using mobile devices for everything, including surfing and shopping for local businesses, products, and services. Marketers must now come to grips with the inclusion of this device as one of the considerations whether it’s to broadcast or be found.
In this coming year the buzz around mobile marketing will get very strong as big brands rush to create text coupons, iPhone apps, and offerings based on your phone’s current location, but most small businesses can play in the mobile game by simply making these subtle changes.
John Jantsch has written an excellent post for small business owners on Mobile Marketing. Much of the initial hype about mobile marketing was overblown, in my opinion. However, now that most of the population is, in fact, mobile-ready – 2010 may in fact be the year that we start to see mainstream adoption of (and tolerance of) mobile marketing campaigns.