Introverts Can’t Succeed in Marketing
In today's Quick Take, I talk about the importance of actually interacting with your customers and prospects. Yes, we all hate sales (or many of us do, perhaps) – but you don't have to be an extrovert to successfully position and promote your products. Many so-called 'introverts' are outstanding digital networkers and marketers, because they understand that different digital and social media tools allow for a rich and deep interaction with customers. It's not about a cold call – it's about being where your customers already are, and providing value and utility in that venue – whether it is digital or offline. I highlight a post by Darren Rowse over at problogger.net that talks about having unrealistic expectations as it relates to blogging. However, it applies to promoting content of any kind. From there, I discuss the notion of letting your content do some of that 'extroverted' work for you. Amy Harrison, over at diythemes.com, describes how to use content to "seduce" customers, and create lasting relationships with them. I thought it was an excellent article, and believe it provides a nice example of how even the most "introverted" marketer can use content successfully. Have any thoughts on this? Let me know!