How To Target Donors and Other Custom Groups on Facebook

http://www.johnhaydon.com/2012/09/how-target-your-donors-or-email-subscribers-facebook-ads/

Facebook’s new ad feature called “custom audiences” allows you to find your offline supporters and donors among Facebook users. This is a potentially powerful tool if you have a well thought-out communications and messaging strategy on Facebook – and more holistically – for donors in general.

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