How to Make Choosing Easier

Are you offering your customers too many options?

I enjoyed this TED video featuring Sheena Iyengar, who studies how people choose.  A key takeaway: “The key to getting the most from choice is to be choosy about choosing.”


About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

13. June 2012 by Keven Elliff
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