When I meet with new businesses, the very first thing we tend to cover is differentiation. Why are you doing what you’re doing? What makes you different? What makes your story compelling enough to get a consumer to change their behavior? John Jantsch of Duct Tape Marketing fame provides a solid strategy here to answer this question for yourself.
If you want to succeed in business you have one job – find a way to propose that you are completely different in a way that a market wants and values, exploit that difference in every word that you compose and watch your profits soar.
This is the essence of the elusive marketing strategy so many companies long for.