Good Read: What Siri Means For Marketers

Mike Elgins explains why Apple's virtual assistant technology "Siri" is game changing for marketers. I particularly liked his take on agency or the act of fulfilling user instructions:

"Siri is more than just a virtual assistant. It's the start of a revolution in ubiquitous virtual assistant technology that will change everything for marketers.
Bottom line: Take Siri siriously. Virtual assistants are here. And they're telling your customers what to buy."

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

03. November 2011 by Keven Elliff
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