Good Read: Dissatisfaction is Contagious

The “Nocebo Effect:”

The implication for brands and marketers is similar: if people have reason to expect problems with your product or service, perhaps due to the complaints of other customers in social media, they may experience or report those same problems – even when they don’t exist!

About Keven Elliff

Keven Elliff Google profile is a business development and marketing consultant who helps businesses, organizations, and individuals connect with customers. Keven advises solo entrepreneurs and small businesses, as well as large enterprises and nonprofits.

01. November 2011 by Keven Elliff
Categories: News | Tags: , , | Leave a comment

Leave a Reply

Required fields are marked *