Category Archives for News

Maximizing ROI in Digital Marketing

The following presentation on Maximizing ROI in Digital Marketing was delivered to the Olympic Peninsula Tourism Commission on October 28, 2016. Download Maximizing ROI in Digital Marketing (PDF)

29. October 2016 by Keven Elliff
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What You Can Learn from Trump’s Botched Pence Announcement

Politico reporter @ShaneGoldmacher detailed an array of PR and communications failures by the Trump presidential campaign as it announced Indiana Governor Mike Pence as its choice for Vice President. From a product launch perspective, the failures are stunning, and instructive. … Continue reading

15. July 2016 by Keven Elliff
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Jantsch on Why Social Media Isn’t Working

Coming across the transom this morning was a post that I think most, if not all, business owners should read. John Jantsch, the originator of Duct Tape Marketing, wrote a compelling post about the gap that has emerged between how businesses do … Continue reading

08. June 2016 by Keven Elliff
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Friendship in the Era of Trump

"Friendships aren’t meant to reinforce every one of my views" – Friendship in the Age of Trump https://t.co/mRed142dAR — Keven Elliff (@KevenElliff) April 23, 2016

23. April 2016 by Keven Elliff
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Overwhelm is a Verb

Breaking my Twitter silence to inform the world that I can't stand the noun usage of "overwhelm." #toomuchcaffeinetoday — Keven Elliff (@KevenElliff) April 7, 2016

07. April 2016 by Keven Elliff
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Have you ever wondered what a Twitter conversation looks like from 10,000 feet?

Have you ever wondered what a Twitter conversation looks like from 10,000 feet? https://t.co/HbCaDWUtTW http://pic.twitter.com/oO7gilYxAN — Pew Research Center (@pewresearch) March 18, 2016

18. March 2016 by Keven Elliff
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The Challenge Engine

Does a tool exist that will show you ideas that oppose your own? Instead of a search engine, a challenge engine? h/t @TeresaBrazen — Scott Berkun (@berkun) March 17, 2016

17. March 2016 by Keven Elliff
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Google Photos Impresses

First time I've been blown away by Google Photos. Took cruddy stills and vids & made something nifty: https://t.co/03fCYToTxF — Keven Elliff (@KevenElliff) February 22, 2016

22. February 2016 by Keven Elliff
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Tying metrics to business goals allows for meaningful analysis

Tying metrics to business goals allows for meaningful analysis. https://t.co/xPdfuVFKWy — Keven Elliff (@KevenElliff) February 20, 2016

19. February 2016 by Keven Elliff
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More pressure on organic search results

.@Google will no longer show ads to the right of its search results, with one exception: https://t.co/iRb5oDfHUx — Search Engine Land (@sengineland) February 20, 2016

19. February 2016 by Keven Elliff
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