2017: What Does Google Want You To Focus On?

On June 13, 2017, in Seattle, Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google. Columnist Eric Enge broke down their ‘AMA With Google Search session’ at the SMX Advanced conference.

A lot of good takeways here, but Sullivan asked Illyes:

Question: What are the top things to think about?

Here, Illyes gave a list:

  1. Mobile — more focus on that.
  2. Improve user experience (UX).
  3. Target other countries and make use of targeting. There are a ton of countries without enough content, and there is money to be made in those countries. A good example is Indonesia.
  4. Focus more on Progressive Web Apps (PWAs).