5 Reasons Facebook Marketing Seems So Daunting

http://www.socialbrite.org/2012/11/12/facebook-marketing-challenges

Very smart post by John Haydon. His most compelling point:

You’d think that social media would have changed the mass-production push mentality that’s been so pervasive since the Industrial Revolution. But it hasn’t.

Facebook, and most social media for that matter, is still viewed as a free email list to be “targeted” and marketed to.

To amp things up on Facebook, you have to flip this mindset 180 degrees and instead think about creating a space for your supporters to share what matters to them.

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