Very smart post by John Haydon. His most compelling point:
You’d think that social media would have changed the mass-production push mentality that’s been so pervasive since the Industrial Revolution. But it hasn’t.
Facebook, and most social media for that matter, is still viewed as a free email list to be “targeted” and marketed to.
To amp things up on Facebook, you have to flip this mindset 180 degrees and instead think about creating a space for your supporters to share what matters to them.